Though people keep saying that Hashtags aren’t that important, you should never underestimate the significance of Hashtags. Instagram Hashtags play a crucial role in extending your Instagram reach and increasing your followers count. It makes your profile stand out in top searches and help you become popular on Instagram.
You can find a whole new target audience through hashtags and now even know it. You will rarely find Instagram posts without a single hashtag. Ever wonder why? Research has been held over this topic and the results are unexpectedly astonishing.
A simple method research was carried out on Instagram use in which it was found that 80% of the brand posts contain at least one hashtag and that one hashtag lead the post to gain 12.6% more engagement rate than those without any hashtags.
The use of Instagram Hashtags began much later after the app was launched in 2010. But hashtags existed earlier and they have a history. In 1980s, there was a platform called IRC- Internet Relay Chat where people actually began using hashtags online for the first time. And in the prehistoric internet age, hashtags were used for the same purpose they do today, to group messages and other content into categories.
Hashtags – The History
The first known use of hashtags on social media was by Nate Ridder of San Diego, California in October 2007. Nate Ridder tagged all of his messages regarding wildfires of that time with #SanDiegoOnFire. He used this hashtag to inform everyone about the wildfires his local area was suffering at that time.
Yet, Twitter became the first ever social media platform to officially adopt the concept of Hashtags in 2009 which meant that any word or phrase starting with # became hyperlinked automatically.
Twitter ignited a fire that spread to most of the other platforms in a few years. Twitter took the initiative and other platforms followed it. It was not long that Instagram, Facebook and the rest of platforms adopted official Hashtags. Its use became more and more popular with some rumours or misconceptions taking place as well.
On twitter people are recommended to not put more than a couple of hashtags in a post while on Instagram, people are encouraged to use maximum Hashtags in a single post to increase engagement rate and search ability. It’s common for Instagram users to use 25-30 hashtags in a single post though Instagram recommends them to use only 5-7 hashtags per post.
Benefits of using Instagram Hashtags
Hashtag can help you in several ways from Grouping your content to increasing followers. So when you use a relevant hashtag for your post it sums you up with others who have used this hashtag. The more the hashtag trends the more your Instagram reach increases.
Brands and businesses use hashtags to categorise their niche, so people who are interested in such niche posts are more likely to get these in their feed. People also use hashtags to consolidate posts regarding a particular topic or product or a campaign together. You must have seen some brands running campaigns in which they regularly post a few posts containing the same hashtag. It’s their motive to bind you with their campaign.
Hashtags can also help you boost your followers on Instagram though there’s a smaller chance of it. If you use appropriate hashtags for your post according to your niche, post category, content type, etc. your posts are more likely to be available to those with the same Interest. Then, there are more chances that they will like your post, comment and follow you. This is how you get an increased engagement rate as well as more followers.
Most importantly, Hashtags help your profile show up in the top searches. When you use hashtags, it becomes easier for Instagram to categorise and organise your posts which help them making your post reach the right user.
Most Popular Hashtags in 2022
While hashtag is the key to success on Instagram for any business or individual, everyone is looking for trending or popular Hashtags. So, let’s see which are the most popular Hashtags of 2022 which have led a lot of accounts towards success.
- #fashion
- #instafood
- #happy
- #love
- #tbt
- #photooftheday
- #like4like
- #picoftheday
- #me
- #folllowme
- #follow
- #art
- #summer
- #selfie
- #me
- #instadaily
- #friends
- #nature
- #repost
- #style
- #girl
- #food
- #fun
- #instalike
- #family
- #likeforlike
- #travel
- #fitness
- #trending
- #viral
- #instagood
- #trendingnow
- #worldcup
- #nofilter
- #beauty
- #tagsforlikes
- #viralpost
- #instamood
- #music
- #makeup
- #igers
- #amazing
- #photo
- #photography
- #dog
- #sunset
- #model
- #sky
- #lifestyle
- #gym
- #beach
- #foodporn
- #cat
- #handmade
- #f4f
- #lifestyle
- #motivation
- #design
- #vscocam
- #hair
- #toofunny
- #followforfollow
- #funny
- #bestoftheday
- #instapic
- #pretty
- #dogsofinstagram
- #vsco
- #drawing
- #artist
- #memes
- #wedding
- #baby
- #flowers
- #photographer
- #party
- #swag
- #healthy
- #cool
- #inspiration
- #yummy
- #fit
- #lol
- #workout
- #blackandwhite
- #winter
- #black
- #home
- #foodie
- #christmas
- #london
- #blue
- #holiday
- #sea
- #landscape
- #pink
- #insta
- #design
- #f4fl
Best hashtags to increase engagement rate
You might get thousands of views on your single post but not even one hundred likes or comments. Sounds bad but you don’t need to be disheartened because we have brought some of the best hashtags for you to gain more engagement. They may help you get more likes and comments on your posts.
- #LikeForFollow
- #LikesforLikes
- #LikeForLikes
- #FollowForFollow
- #instadaily
- #Followme
- #FollowBack
- #instalike
- #follow
- #PhotoOfTheDay
- #LikeForLike
- #FollowForFollowBack
- #comment
- #photography
- #like
- #me
- #fashion
- #love
- #like
- #followers
- #follow4follow
- #f
- #myself
- #likes
- PicOfTheDay
- #bhfyp
- #instagood
- #l
- #smile
Most Trending Instagram Hashtags in 2022
Be it fashion or Hashtag, it is popular as long as it’s Trending. Everyone wants to buy the clothes that are trending. Just like that, everyone wants to use or see the hashtags that are trending. Trending hashtags help you get your post viral or popular in less time. So let’s take a look at the list of top most Trending Instagram Hashtags in 2022 which might be lucky for you.
- #instagood
- #beautiful
- #happy
- #cute
- #follow
- #tbt
- #picoftheday
- #fashion
- #photooftheday
- #art
- #love
- #photography
- #like4like
- #summer
- #selfie
- #instadaily
- #followme
- #travel
- #nature
- #repost
- #style
- #fun
- #food
- #photo
- #life
- #girl
- #fitness
- #me
- #family
- #life
- #instalike
- #likeforlike
- #follow4follow
- #igers
- #nofilter
- #music
- #ootd
- #makeup
- #amazing
- #smallbusiness
- #followforfollow
- #onlineshop
- #motivation
- #success
- #instamood
- #entrepreneur
- #beach
- #business
- #model